Big Standards. Small Town Roots.
Build a BrandPeople Remember.
Professional branding for small businesses, hometown organizations, and growing communities.
Your business deserves more than a generic Canva logo—but it shouldn't require a $10,000 branding agency to get there.
We created Small Town Standard because there was a gap in the market. Too many small businesses are forced to choose between a free template that looks like everyone else's or an expensive agency that's simply out of reach.
Timeless brandsStrong communitiesBuilt on purpose
We believe there's a better option.
We create thoughtful, strategic brands that look professional, feel authentic, and are designed to help your business grow—at a price built for small businesses, nonprofits, chambers of commerce, downtown organizations, and entrepreneurs.
Because branding isn't about looking pretty.
It's about building confidence.
We don't just make brands look good. We make them work.
Your Brand Is Your First Impression
Before someone walks through your door…
Before they call…
Before they click “Buy Now”…
They've already made a decision about your business.
Your logo, colors, typography, signage, social media, and website all communicate who you are long before you ever have the opportunity to.
A strong brand tells people:
01You're established.
02You're trustworthy.
03You care about quality.
04You're worth choosing.
That's why branding isn't decoration.
It's business infrastructure.
Designed for Small Businesses. Not Built From Templates.
Every project is custom designed around your business, your personality, and your goals.
You won't receive a recycled logo with a different font.
You won't receive a generic Canva template.
You'll receive a complete visual identity that feels like it was made specifically for you—because it was.
More Than a Logo
A logo is only one piece of your brand. Every project includes the visual tools your business needs to look consistent everywhere customers find you.
Logo Design
3–5 unique logo concepts Primary logo Secondary logo variations Icon mark Horizontal & stacked versions
Brand Identity
Custom color palette Typography system Graphic elements & patterns Brand textures Photography direction
Real World Mockups
See your brand before it's launched. Examples may include:
Storefronts Vehicle graphics Social media Apparel Business cards Packaging Signage Website previews
Brand Guidelines
A complete guide explaining exactly how to use your new brand so anyone—from employees to printers—can create professional, consistent marketing.
The Essential Brand Kit
Every package includes professionally designed marketing assets so you're ready to launch immediately. Included items can be customized to your needs and may include:
No more starting from scratch every time you need something designed.
- Business CardsIncluded
- LetterheadIncluded
- Email SignatureIncluded
- Social Profile ImagesIncluded
- Social Media Cover PhotosIncluded
- Marketing TemplatesIncluded
- Print MaterialsIncluded
Our Process
Five steps, start to launch. You always know what's next.
Discover
We start with a Brand Questionnaire to understand your business, customers, goals, and personality.
Explore
We'll walk you through curated visual inspiration to define the direction before design begins.
No guessing. No surprises.
Design
We'll create multiple logo concepts and complete brand directions so you can compare different creative approaches before choosing the one that feels right.
Build
Once your brand is finalized, we'll create your marketing essentials and supporting graphics so you're ready to launch.
Launch
You'll receive a complete Brand Guidelines document and organized design files so you can confidently use your new brand for years to come.
Branding Packages
Every package includes the Essential Brand Kit and a complete Brand Guidelines document.
$100
Brand Refresh
Already have a logo?
We'll keep what works while modernizing everything around it—including colors, typography, graphics, and marketing materials. Perfect for businesses ready to grow without losing who they are.
$150
Most chosenStarter Brand
Perfect for new businesses.
Build your brand from the ground up with a professionally designed logo, visual identity, and essential marketing materials.
Ideal forNew businesses Startups Nonprofits Small organizations
$450
Complete Brand System
Everything you need to build a recognizable, scalable brand.
From logos and marketing materials to signage, presentations, apparel, vehicle graphics, and beyond—we create a complete design system that grows with your organization.
Built for Communities.
We've worked with:
Small Businesses Chambers of Commerce Economic Development Organizations Downtown Associations Local Retailers Coffee Shops Realtors Florists Festivals Museums Nonprofits Government Organizations
We understand hometown businesses because we live in them.
Why Clients Choose Us
Professional Without the Agency Price
Beautiful, strategic branding designed specifically for small organizations.
Built Around Your Vision
Every design begins with listening—not templates.
Modern, Timeless Design
Clean. Memorable. Flexible.
Ready for the Real World
Your brand is designed to work everywhere—from storefront signs to social media to embroidered polos.
Everything You Need
Instead of walking away with “just a logo,” you'll receive an entire visual identity system that keeps your business looking polished and consistent.
Your Brand Should Grow With Your Business.
Whether you're opening your first storefront, refreshing a decades-old business, or launching a community initiative, we'll help create a brand that people recognize, trust, and remember.
Professional branding shouldn't only be available to Fortune 500 companies. It should be available to every business with a vision.
To get started, reach out to Chad Phillips at
Let's build something people remember.